Privacy Policy

Thank you for visiting (the “Site”), the official website of THQ (UK) Limited referred to in this privacy policy as “THQ”, “we”, “us” or “our”. We are committed to protecting the privacy of all our visitors to our website. This privacy policy (“Privacy Policy”) explains how we use information we collect about you and the choices you can make about the way your information is collected and used.

By using the Site (which for the avoidance of doubt includes but is not limited to simply browsing the Site, completing and submitting a registration form on the Site or entering a competition or prize draw via the Site), you consent to the collection, use and transfer of your information in accordance with this Privacy Policy.

1. Contacting Us

1.1 For the purpose of the Data Protection Act 1998 (the “Act”), the data controller in respect of any personal data that you submit to us on our Site is THQ (UK) Limited, a company incorporated under English law (company number 2703913) and whose registered office is at Ground Floor, Block A, Duke's Court, Duke Street, Woking, Surrey, GU21 5BH, United Kingdom.

1.2 If you want to know what information we hold about you or if you have any other queries in relation to this Privacy Policy, please contact us using the following contact information:

THQ (UK) Limited
Ground Floor, Block A, Dukes Court
Duke Street
GU21 5BH
United Kingdom

2. The information we collect from you

2.1 In order to give you the best experience on this Site, THQ may collect personal information from you. The information we collect includes but is not limited to:

(a) information that you provide to us in connection with any one of the following features or services on the Site: when you register on the Site; any warranty and/or game-specific registration; newsletter subscription; general, technical or product support; online store; product, service and/or subscription orders; competitions or prize draws; polls, surveys, or questionnaires; message boards or forums; community websites and features; and/or use of THQ software, mobile or online services, where personal information is required for use and/or participation. The types and amount of personal information collected for these activities will vary depending on the activity but may include your name, postal address, telephone number, e-mail address and (for those purchasing products online) credit card information including billing and shipping addresses. For some activities, we may ask you to create a username and password and to provide other information such as your age or date of birth, gender, game and platform preferences (including information about the games and hardware you own), hobbies and interests, Internet Protocol ("IP") address, Steam ID, PlayStation Network ID, Games for Windows LIVE ID, Xbox Live Gamertag, game play statistics, game achievements, game scores, game replays and system technical specifications;

(b) information from some third party social networking services such as Twitter and Facebook who may provide us access to the personal and non-personal information you have provided to them, including your account ID with those services, your name, email address, telephone number, uploaded pictures, friends and family. Such third party information shall only be used for purposes consistent with those stated in this policy. For more on how we use your information, please read the section on use below;

(c) information about your usage of the Site, including but not limited to your IP address (an IP address is a numeric address that is assigned to your computer by your Internet Service Provider and can be used to identify your computer when you log on), geographical location, browser type, screen resolution, length of visit, number of page views and generally tracking your movements around the Site. We may use an analytics service provider for website traffic analysis to collect this information. This information may also be collected by cookies that are installed by the Site. Please see the section on cookies below for more information;

(d) information about you from e-mails or letters that you send to us, including personal information that you voluntarily submit to us via e-mail when contacting customer services. For example, we provide on this Site a link through which an online visitor can send an e-mail to our technical support staff addressing any issue a user encounters with a THQ product or to account support if you require help with your myTHQ account or have feedback for us;

(e) other aggregated information collected passively by THQ in the form of logs (files that record website activity, including but not limited to how many “hits” a particular web page is getting, sometimes referred to as “click-through data”) which are generated anonymously; and

(f) any other information which you voluntarily provide, either as User Generated Content posted on the Site in accordance with the Site’s Terms of Use as defined therein, or directly to us in order to assist us in our initiatives and to improve our understanding of customer trends and patterns including but not limited to your interests.

3. How we use your information

3.1 THQ takes your privacy seriously, and takes every reasonable precaution to safeguard the personal information you supply to us. We will only use any information that we collect from you in accordance with this Privacy Policy and in compliance with the Act. Without limiting the generality of the following we will use the information we collect from you:

(a) in order to register you as a user of this Site and or to provide services to you (including but not limited to administering competitions and/or prize draws that you enter via the Site);

(b) to process payment for any products or services which you purchase from us on the Site;

(c) to help us understand customer trends and patterns and to ensure that content on our Site is presented in the most effective way (including but not limited to assessing overall site activity, tracking interest in particular portions of the Site, identifying the type of browser you are using, assessing any troubleshoot technical concerns and generally administering, improving and developing our Site);

(d) to provide you with our email notifications, newsletters and other marketing communications that either you request from us or which you consent to by opting in when completing a registration form on the Site. You may opt out from receiving such marketing communications from us at any time by notifying us in writing at the address above, contacting us at or, alternatively, by following the procedure to ‘unsubscribe’ that is specified in the marketing communication that you receive;

(e) to respond to any queries you may have including but not limited to any emails or letters you send to customer service. This information is used by THQ for the sole purpose of responding to your question. Although most e-mail messages are deleted immediately after they are responded to, in certain cases hard copies or data from certain e-mail correspondence may be kept on file for security purposes. Any such copy or data will be stored in a secure location, and information from these messages will not be used for marketing purposes; and

(f) for our internal marketing and demographic studies, so we can constantly improve the products and services that we provide. Your data, together with that of other users of this Site, may be aggregated (e.g. by postcode or age) for the purpose of building statistical and analytical reports. At no time will your data be individually identifiable in such reports.

4. What happens if I choose not to give my personal information?

4.1 If you choose not to submit personal information when requested, you may not be able to participate in certain activities on this Site and may considerably limit the services we can provide you. For example, if you refuse to provide your email address when registering, you will be unable to register for myTHQ and will not be able to enter competitions and receive our newsletter and other communications.

4.2 You are free to simply browse the Site without registering your personal details. However, by using the Site in this way you consent to us collecting certain information about your computer and to our use of this information as described in section 3 above, including but not limited to your IP address, operating system and browser type. Without limiting the generality of the foregoing this information is used to report aggregate information to third parties including advertisers, business partners and sponsors and for other system administration purposes. This is statistical data about our users' browsing actions and patterns and does not personally identify any individual. For the same reason, we may also obtain information about your general internet usage by using a cookie file (as described in section 5 below). By using the Site, even when you do not register you consent to the use of such cookie files as described in this Privacy Policy.

5. Cookies

5.1 When you visit this Site we may send “cookies” to your computer primarily to enhance your on-line experience. “Cookies” are small files or record-keeping devices that websites often store on a user’s computer in order to identify them as a unique customer and store personal preferences as well as technical information. Cookies allow us to monitor website traffic, improve the Site’s usability and to personalise the content of the Site for you. For further information on the types of information that we will collect using cookies, please refer to clause 2.1(c) above.

5.2 However, THQ will not use cookies to store any personal details, such as your name, or retrieve information from your computer that was not originally sent in a cookie. Although most browsers are initially set up to accept cookies, should you wish to opt out of having information about your Site usage stored in this way you can do so at any time by setting your website browser to refuse all cookies. For more information on how to do this please consult the help section on your browser. However, please note that some parts of this Site may not function properly if you refuse cookies.

6. Information sharing

6.1 The information that you disclose while visiting the Site will be collected and processed by us or by a data processor appointed by us to undertake processing on our behalf. Your personal information shall be automatically collected by and stored on secure servers owned and operated by third party data processors appointed on our behalf. These servers may be located outside the European Economic Area (“EEA”). We shall only use this information in accordance with this Privacy Policy but by using the Site (including but not limited to simply browsing the Site, completing and submitting a registration form on the Site, or entering a competition or prize draw via the Site), you consent to the transfer of your personal data to countries located outside the EEA in the manner described above.

6.2 Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to this Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access to that information. Where we have given you (or where you have chosen) a password that enables you to access certain parts of this Site, you are responsible for keeping this password confidential. You must not share a password with anyone.

6.3 We may share information about visitors to this Site in aggregate with third parties including advertisers, business partners and sponsors, to understand customer trends and patterns and manage and improve our business relationships. Please be assured that such information will be anonymous and will contain no personally identifiable information about you, or any other user of this Site. We may also share your details with third parties (such as auditors or legal advisors) to obtain professional advice.

6.4 Any agents and contractors of THQ who have access to personally identifiable information are required to protect this information in a manner that is consistent with this Privacy Policy by, for example, not using the information for any purpose other than to carry out the services they are performing. We will not disclose your personal information to any outside organisation who wants to market goods or services to you without first obtaining your consent. If you provide such consent but subsequently decide that you no longer wish us to make such disclosures to other organisations for this purpose, then you can simply e-mail us at and we will edit your information for you accordingly.

6.5 We may disclose information we hold in response to legal proceedings, for example, in response to a court order or a subpoena. We may also disclose such information in response to a law enforcement agency’s request. Consequently, although we will take all reasonable efforts to ensure that this Privacy Policy is complied with, we cannot guarantee that personal information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy. In the event that THQ or any subsidiary or business unit of THQ is sold, the customer information that belongs to THQ, that subsidiary or that business unit may also be transferred as part of the sale. Nevertheless, your personal information will still be subject to this Privacy Policy and applicable data protection law.

7. Links, advertisers, third party sponsors & Ad-servers

7.1 Occasionally, the Site may contain links to other websites where information practices may be different to ours. For example, if you “click” on a banner advertisement, the “click” may take you off this Site. This includes links from advertisers, channel sponsors and partners that may use our logos as part of a co-branding agreement. You should consult these third party websites’ privacy notices and terms and conditions as we are not responsible for and have no control over and accept no liability for information that is submitted to, or collected by, these third parties.

7.2 We sometimes may offer content (e.g., competitions or promotions) that is sponsored by or co-branded with identified third parties. By virtue of these relationships, the third parties may obtain personally identifiable information that you voluntarily submit to participate in this activity. We are not responsible for and have no control over these third parties’ use of this information. However, we will notify you at the time of requesting personally identifiable information if these third parties will obtain such information. We may use a reputable third party to present or serve the advertisements that you may see at this Site. This Privacy Policy does not cover any use of information that a third party ad server may have collected from you.

8. Children and this Site

8.1 It is important to us that children can enjoy this Site in a responsible fashion. We, therefore, encourage children to consult with their parents before providing personal information and require that applicants who are under 14 years of age get parental consent before using this Site. As such we may refuse to allow registration on this Site by children under 14 years of age. If a child below the age of 14 would like to access content only available through registration, their parent should register on this Site themselves and access the content for their child, thereby supervising their child’s online activities whilst on this Site.

8.2 We further encourage parents to supervise their children’s online activities by, for example, adopting parental control tools available from online services and software manufacturers that help provide a child-friendly online environment. These tools can also help prevent children from disclosing online their name, address, and other personal information without parental permission.

9. Security

Although absolute security cannot be guaranteed on the Internet, please be assured that we take reasonable steps in line with legal and technical developments to guard against the loss, misuse and alteration of the information under THQ's control. We will continue to maintain and improve these measures over time. Personal information collected by THQ and third party data processors appointed on our behalf is stored in secure operating environments that are designed so as not to be available to the public. In many instances the personal information is encrypted before you conduct your transaction.

10. Changes to our privacy policy

If we decide to change this Privacy Policy, the changes will be posted on this page so that you are always aware of the information we collect, how we use it and under what circumstances we disclose it. We will not use or disclose personal information provided to us in ways unrelated to the ones described above without informing you and providing you with an opportunity to opt-out of these unrelated uses.

11. Access to your information

You can contact us at any time by e-mail at and request to see the personal information we have collected through this Site which relates to you, and in some cases, your children, and to ask us to make any necessary changes to correct or update your information. To protect your privacy and security we will take reasonable steps to verify your identity before granting access.

Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

12. Opting out

You may at any time de-register from the Site and have your personal information, removed from the THQ database by emailing, or by writing to “Web Master, THQ (UK) Limited”, at the address at the top of this Privacy Policy to request de-registration. We will then remove your registration details from our database and inform you once this has been done.

13. Questions and complaints

If you have any questions or complaints either relating to the Site or this Privacy Policy, you can e-mail them to, or send them in writing to “Web Master, THQ (UK) Limited”, at the address at the top of this Privacy Policy.